Madrid to 15km per Hour Madrid to 15km per Hour

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The transport has been always a clear indicator of the social, economical, cultural and even political landscape of the cities. Pimp your bike, Pimp your micro economy Is the middle-out urbanism involving the cheap transport? Can a single bike envision the future Cities? Can the bike design create urban performance? Can the bike cosmos become in productive design? Can the ecomobility design be part of Madrid Future fabric? Reconsidering the way we are riding the city, rethinking the bikes, the paths, the riders... The proposals take it all into account and proposes new designs that can become more productive, in terms of sustainability, microeconomy and biodesign, and envision a new way of life Madrid.

A day in the life of a participant in the Madrid to 15km per Hour aka 'the cycle'-workschop.

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> Eisa Baddour > Andrea Alejandra Balderrama Aguillar > Apikeairt Charoensuttiyotin > Luis E. De la O Jiménez > Marija Ignjatović > Julie Jampierre >Robert E. Alzuarde Lozano > Isabel del Pilar Loredo Pecho > Jym Manuel > Ivan Ortiz > John W. Valentine

Pimp your bike, Pimp your micro economy Is the middle-out urbanism involving the cheap transport? Can a single bike envision the future Cities? Can the bike design create urban performance? Can the bike cosmos become in productive design? Can the ecomobility design be part of Madrid Future fabric? The transport has been always a clear indicator of the social, economical, cultural and even political landscape of the cities. In particular the bike use transport demonstrates a controversy in the international background, due to its uses increase or decrease from divergent reasons: in the developed countries has mainly healthy and ecological reasons and in the underdeveloped countries has primarily economical reasons. Could be a controversy the bike use in the middle-out urbanism of Madrid? Since the first driver licence of Madrid until the contemporary ones, the city and the design of mobility has been affected by unilateral application, can be possible create the opposite hierarchy application of this mobility design?. In Madrid, the historical origins of driving license was published in the 'Gaceta de Madrid' from the Royal Decree Law 5 in September 7th 1900, where the regulation for the cars was limited the velocity to 15 km per hour in the city, same as the average of a contemporary cyclist. 'Madrid to 15km per hour' has the aim to challenge and call into crisis the existing mobility system of Madrid, and tries to envision a new way to understand the citizens transport. Nowadays there is a 'Biking Green Ring' that goes around the city and can be ridden in 4 hours to 15 km per hour. This ring is creating a new city biogeographic borders, focusing a new urban fabric in the periphery and concentrating a new riders community in this bioborder. Another controversy phenomenon is the biciMadrid,is starting as an urban strategy as well. Nowadays 1560 bikes of this biciMadrid link the bike paths within urban areas, beyond the private ones, are the 'Biking Green Ring' and the 1560 bikes enough to create a real activation of the ecomobility in Madrid? Can this mobility create a productive city? The main goal of 'Madrid to 15km per hour' is to create a modification and improvement of the existing condition of riding a bike in Madrid and it system of mobility, focusing in a ecological parameters and looking for productive ideas. The workshop methodology will be empirical, that means testing directly the reality by riding the bikes and pimp the bikes as a proposal of urban biodevelopment. Such as the Spanish movie BARRIO we will park a bike everyday in the school parking, and then we will pimp it by testing, measuring, designing and improving the bikes, the possibilities and the users gadgets. It will be open to wearables proposals, bike prosthesis, path gadgets... Reconsidering the way we are riding the city, rethinking the bikes, the paths, the riders... The proposal must point this critical phenomenon to a new design that can become more productive, in terms of sustainability, microeconomy and biodesign, and they must envision a new way of life Madrid. Each one of the Productive Designs will be part of a new '15 Km per hour Manifesto' than can react and shake the middle-out urbanism. References: Jellyshelly, Legible City Jeffrey Shaw, ChirinBiciSolar, The Man Who lives on His Bike, Bicycle Sounds, The Invisible Bicycle Helmet, Urban Tree Bicycle Lift in Trondheim, Norway, Alain Delorme, Totem Series, Bicirola, First Solar-Powered Bike Lane Site >>> 'Anillo Verde Ciclista' Madrid Average 15km/h 4hours 30 min 'BiciMadrid'